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If Not Us Then Who?

Our Vision 

A world where communities, led by indigenous peoples, belong to an abundant natural world inspired by resilient storytelling.

Our Mission 

Support environmental leadership from indigenous peoples and local communities to build networks and cultivate inclusive impact driven storytelling

If Not Us Then Who is a US registered charity, 501(c)(3) that supports a global awareness campaign highlighting the role indigenous and local peoples play in protecting our planet. We work in partnership with communities to make films, take photographs, curate content, commission local artists and host events. Our work aims to build lasting networks, target unjust policies, and advocate for greater rights for indigenous and local peoples to bring about positive social change.


If Not Us Then Who? works with indigenous networks and NGOs to deliver strategic communications and capacity building.

Theory of Change and Roadmap


Measuring Our Impact

Since 2014 we have produced more than 35 short films receiving more than 18 awards and more than 10 million online views. We have trained more than 50 young indigenous storytellers and filmmakers and partnered with more than 50 NGOs.